QUESTION 31
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

QUESTION 32
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended

QUESTION 33
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

QUESTION 34
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?

QUESTION 35
Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed ?

QUESTION 36
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? (Choose two.)

QUESTION 37
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a ‘Loyalty Member’ Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

QUESTION 38
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should thissegment be created?

QUESTION 39
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?

QUESTION 40
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?

QUESTION 41
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

QUESTION 42
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact’s response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

QUESTION 43
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?

QUESTION 44
Northern Trail Outfitters’ account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?

QUESTION 45
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database
What should they implement?

QUESTION 46
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO’s marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?

QUESTION 47
Tracking Alias question:

QUESTION 48
What are data extension data retention policies?