Q32. Which user attribute data types are supported in the identity system?

Q33. A brand’s website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

Q34. Which global template do you select and customize to provide product recommendations on the homepage?

Q35. Event API requests are made using what two content types (select 2)?

Q36. Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

Q37. What three things does a developer code in web template?

Q38. Which two successs metrics can a company achieve with IS their web channel?

Q39. What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

Q40. What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?

Q41. What two features of interaction studio have functionality to perform an A/B testing?

Q42. How many days after the date of upload will files be deleted from the SFTP?

Q43. The sitemap provides the functionality that enables IS to identify which three items?

Q44. What attribute and value is passed in the event API request for returning server sidecampaigns? [check]

Q45. What three components are defined by the developer in the Sitemap?

Q46. How often does interaction studio poll the sftp for new files for ingestion?

Q47. What is the interaction studio terminology for the collection of products and content as well as related categories and tags – such as brand, gender, style, keyword and author?

Q48. Which feature allows a business user to overlay campaign creation and editing directly on their website?

Q49. How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

Q50. What are the three primary areas of data stored in IS which represent a company’s key business informative?

Q51. How does IS define web template?

Q52. A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer’s experience?

Q53. What are the components of an Marketing Cloud Personalization web campaign?

Q54. What can you learn from segment compare on the segment detail tab?