[2022] 1z0-1032-22 All-in-One Exam Guide Practice To your 1z0-1032-22 Exam! [Q38-Q53]

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[2022] 1z0-1032-22 All-in-One Exam Guide Practice To your 1z0-1032-22 Exam!

Preparations of 1z0-1032-22 Exam 2022 Oracle Responsys Marketing Platform Cloud Service Unlimited 72 Questions

Oracle 1z0-1032-22 Exam Syllabus Topics:

Topic	Details
Topic 1	Describe Responsys API Authentication Perform IP Warm Up and IP Ramp Up Create, manage, and test campaigns
Topic 2	Create and manage Filters, Segment Groups, and Seed Groups Create Short Message Service (SMS) campaigns
Topic 3	Describe domain branding and domain delegation, and gather initial account settings Describe the Responsys Data Model
Topic 4	Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression Initial Configuration Deliverability
Topic 5	Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables Create and Configure Responsys Users
Topic 6	Manage Campaign Categories, Link Categories, and Link Tables Configure Contact Event Data (CED) exports
Topic 7	Responsys Personalization Language (RPL) Read, write, and edit HTML code for emails

NO.38 You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

Temporary Value Variable

Get Data Variable

ORA Variable

Custom SQL Variable

Entry Tracking Variable

NO.39 An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?

Private

Public

Secure

Master

NO.40 Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.

The campaign launch will error out when Responsys detects multiple matches with the CONTACI’S list from the ORDERS table.

When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.

During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.

NO.41 You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

Click the Preview button, which has the eye icon on it.

Select Workbook > Test.

Click the Render button.

Click the Version Test button.

NO.42 Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.

Send carefully planned content to highly engaged recipients.

Minimize complaints and bounces to establish a good reputation with each ISP.

Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

NO.43 You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.

Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited ﬁle to import.

In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.

In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.

NO.44 When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.

Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.

Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.

NO.45 You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.

Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.

Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.

Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.

Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.

NO.46 One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

Hard bounce rates are 10% or higher.

Recipients are forwarding your emails to everyone in their address books.

Your open rates have dropped somewhat since last month.

The ISP is recording a high number of spam trap hits and complaint rates from recipients.

Substantial (5%) increase in click-through rates on last week’s promotional campaign.

NO.47 Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)

Check to make sure there are no forms referencing the column.

Ensure that there are no active campaigns referencing the column to be deleted.

Ensure that there are no Connect jobs updating the column to be deleted.

Check to see whether the data column is being used by the customer for external analytics purposes.

NO.48 Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

Memo text – unlimited number of characters

Time stamp

Currency

Number

Medium text – up to 100 characters

Binary string

NO.49 Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?

The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.

The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.

To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.

The Responsys Data Gateway requires a dedicated SFTP account that is accessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.

NO.50 A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?

Use the Campaign Search feature.

Use the Manage Campaign screen.

Use the Campaign Debugger tool.

Look in each folder until you find the campaign.

NO.51 Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

Because we didn’t set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.

Let’s decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.

We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren’t using this functionality.

NO.52 You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat a. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?

You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.

The seed group is corrupted. You must delete and re-create the seed group with the test data desired.

You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.

When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.

NO.53 You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.

Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.

Capture the events and use an API to write them into profile extension tables in the client’s Responsys account and then use SQL to pull data for personalization.

After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.